Think outside the box

Roles & Responsibilities:

• Create engaging and SEO-optimized content, including blogs, articles, website copy, and social media posts.
• Research industry trends and write content that aligns with the brand voice and marketing strategy. Collaborate with the SEO and marketing teams to develop keyword-rich content.
• Proofread and edit content to ensure clarity, coherence, and grammatical accuracy. Assist in developing creative content strategies for digital campaigns.
• Stay updated with industry trends and best practices in content marketing. Content Creation & Development
• Write engaging, SEO-friendly, and high-quality content for blogs, websites, social media, and marketing campaigns.
• Develop compelling and persuasive copy for landing pages, email newsletters, product descriptions, and advertisements.
• Ensure all content maintains the brand’s tone, voice, and style guidelines.
• 🔍 SEO & Keyword Optimization: Research and implement SEO best practices to improve content visibility on search engines. Optimize content with relevant keywords, meta descriptions, and internal/external links. Analyze competitors' content and industry trends to create content that stands out.
• 📊 Research & Strategy: Conduct thorough research on industry trends, target audiences, and competitors. Brainstorm and develop creative content strategies that align with marketing goals. Repurpose and refresh old content to keep it relevant and valuable.
• ✍️ Editing & Proofreading: Review and edit content to ensure grammatical accuracy, clarity, and consistency. Proofread articles and ensure proper formatting, structure, and readability. Fact-check information to maintain credibility and accuracy.
• 🎯 Collaboration & Content Management: Work closely with SEO specialists, designers, and marketing teams to create visually appealing and engaging content.
• Manage and publish content through CMS platforms like WordPress, Shopify, or HubSpot.
• Track and analyze content performance to suggest improvements and new content ideas.
• 🚀 Staying Updated & Creative: Stay up to date with content marketing trends, AI tools, and digital marketing strategies. Experiment with new content formats like interactive content, infographics, and videos. Adapt writing styles for different audiences and platforms.

Roles & Responsibilities:

Sr. Graphic & UI-UX Designer

• 3 to 4 years
• Adobe Photoshop – Advanced image editing, retouching, UI mockups, social media creatives.
• Adobe Illustrator – Logo design, brand identity systems, icon design.
• Figma – UI/UX wireframing, prototyping, responsive web & app design.
• Visual Design Fundamentals – Typography, layout, color theory, composition.
• UX Research & Thinking – Ability to understand user flows, customer journeys, and apply in design.
• Interactive Prototyping – Experience in creating functional mockups using Figma or XD.
• Design System Knowledge – Understanding of modular design and reusable components.
• Collaboration – Experience working with developers, PMs, and clients.
• Attention to Detail – Pixel-perfect designs with accessibility in mind.

Jr. Graphic Designer

• Minimum 1 year
• Adobe Photoshop – Banner creation, photo editing, social media posts.
• Adobe Illustrator – Vector illustrations, icons, promotional graphics.
• Design Fundamentals – Basic understanding of color, layout, alignment, and typography. Creative Thinking – Ability to translate briefs into visually appealing designs.
• Time Management – Deliver designs under deadlines with iterations.

Roles & Responsibilities:

Video Editor

• Proficient in using video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Familiarity with various video formats and codecs.
• Organize and categorize footage for easy access.
• Interpret and implement the director's or producer's vision based on storyboards or scripts.
• Trim and cut footage segments to create a seamless final product.
• Splice different shots and scenes together.
• Edit and synchronize audio tracks, including dialogue, music, and sound effects.
• Enhance or correct colors to achieve a consistent and visually appealing look.
• Create different versions of the video for various platforms or purposes.

Social Media Content Creator

• Design and publish engaging posts (text, images, videos, reels).
• ailor content for different platforms.
• Create and manage content calendars.
• Align posts with campaigns and trending topics.
• Respond to comments and DMs.
• Interact with followers to build community.
• Stay updated on social media trends.
• Analyze competitor content for inspiration.
• Track post performance and audience insights.
• Share reports to guide future content strategies.
• Maintain consistent brand voice and style.
• Handle online communication professionally.

Roles & Responsibilities:

• Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials
• Translate strategic direction into high-quality design within an established brand identity
• Develop concepts by hand or with software, and execute original content by determining the ideal usage of colour, text, font style, imagery, and layout
• Manage the design and uploading process for all project materials, based on best practices for using a content management system
• Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications